IHMA says growth for holograms appears strong and potentially lucrative

IHMA says growth for holograms appears strong and potentially lucrative
Demand for holograms will increase to beat Covid threats and counterfeiting

Covid threats and increased illegal trade and counterfeiting are among the factors ready to drive hologram growth in 2022, particularly for hallmark purposes.

The International Hologram Manufacturers Association (IHMA) says authentication and track and trace systems, which feature holograms, will assistance to underpin international efforts by government and law enforcement agencies to support overt and curtained protection strategies in the next 12 months.

Fake Covid cards, documents, and vaccines will remain a big security threat in the months alee, so the government, constabulary enforcement authorities, and global supply chains must review their anti-counterfeiting plans and investment in security resources.

Growth in security devices appears ' strong and potentially lucrative ,' says the IHMA, following. The future of anti-counterfeiting, brand protection, and security packaging to 2026 and other reports predict increasing global counterfeiting incidences alongside heightened awareness of tracing technologies.

These signal that make protection, track and trace, and other anti-counterfeiting technologies in packaging volition increment in utilize every bit economies wrestle with the impacts of Covid. The packaging manufacture will keep to benefit in the coming months from the use of anti-counterfeiting solutions, particularly as fears over shortages of medicines, pharmaceuticals, and vaccines in many parts of the world drive demand for counterfeit and illicit products.

Security devices such as holograms on packaged goods can ensure quality and check the distribution and smuggling of illicit products while items non displaying them can be seized and destroyed.

There is a growing book of fake medicines on auction in developing countries, according to the World Health Organisation (WHO). At the same time, Interpol has reported increasing imitation medical products. The The states CBP and the Globe Community Arrangement have reported seizures of fake Covid tests and personal protective equipment (PPE).

Added to this, the economic damage wrought past Covid, including tax hikes, global shortages of raw materials and finished goods, rising prices, and falling incomes, is providing fertile basis for illicit trade to flourish.

This situation is set to go on in the next 12 months, the IHMA predicts, while growth in authentication devices volition stay ' strong and lucrative ' on the back of forecasts that the market for anti-counterfeit technologies on pharmaceuticals and cosmetics products will abound. The overall global market for anti-counterfeit products on security packaging is projected to exist worth in excess of US$ 188 billion by 2025.

A poll has revealed that almost 50% of hologram manufacturers and suppliers are seeing increased demand from customers, specifiers, and terminate-users for holographic devices and technologies. This indicates that hologram users will go on to be concerned most the touch on of counterfeiting on supply chains as the pandemic continues to be felt well into the new year's day.

IHMA on encouraging anti-counterfeiting with holograms

IHMA chairperson, Paul Dunn , said, "Counterfeiting puts governments, companies, and the public at hazard and must be tackled effectively to minimize the touch on society. Nosotros look forrad to seeing supply chains further bolstered in 2022 with countries enhancing their anti-counterfeiting plans, which should include the introduction of harder-hitting anti-counterfeiting legislation and strategies.

Paul Dunn, chairperson of the IHMA
Paul Dunn, chairperson of the IHMA

"It'south articulate that in the confront of the continued bear upon of Covid and other threats, we tin legitimately say law enforcement, government, brand owners, and other influencers will continue to push need for authentication and brand protection devices such equally holograms."

Holography will too hold upwards well compared to other optical variable features in the currency market in 2022, co-ordinate to the IHMA. Despite predictions well-nigh the demise of greenbacks, demand for banknotes has increased worldwide during the pandemic, especially for high-value notes as a shop of value, which fuels demand in turn for holograms.

One-third of all banknotes currently feature a holographic device, and the R&D is going into e'er more secure, and complex holographic features for both paper and polymer banknotes that reassure the public and central banks about cash authenticity will continue.

On the other manus, a drop in travel has seen a decline in the demand for passport and travel documents, hence for holographic devices that protect these. So long as uncertainties remain around Covid, this state of affairs will persist but is somewhat kickoff by the global migrant crisis, which will continue to drive the development and deployment of secure personal identification outside of that related, especially to Covid.

Paul Dunn said, "Innovative features in banknotes are pushing the boundaries of what the engineering science can achieve, reflecting that there is plenty of mileage in holography. We will also run into new applications for holographic features on ID documents coming through, where innovations linked to digital applications, packaging, and tax stamps, could all see continued growth."

Exploring holography technologies for new article of clothing head-upward displays and other smart devices to enhance people's lives and applications volition run into continued evolution in the new year's day. Holographic optical elements (HOEs), which are used in, for instance, vehicle lighting and head-up displays, volition too go on to gain traction alongside ' ground-breaking ' holographic applications in medical imaging, solar energy, information storage, healthcare, such as legalized cannabis-derived treatments, and cryptocurrencies, says the IHMA .

As advocated by the ISO12931 standard, the apply of authentication solutions enables examiners to verify the authenticity of a legitimate product, differentiating it from fake products coming from counterfeiting hot spots in Asia and eastern Europe. Even those that carry a 'simulated' authentication feature tin can be distinguished from the genuine item if that particular has a advisedly thought-out authentication solution.

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Source: https://packagingsouthasia.com/technology/track-and-trace/ihma-holograms/

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